A New Chapter of Intelligent Exhibition, A Future Unlocked by the Cloud – Nielsen's Smart Showroom Upgrade

Based on strategic needs, a showroom upgrade and renovation project was launched.

In the course of a company's vigorous development, the showroom, as a crucial window for showcasing the company's image and strength, is undeniably important. In 2023, Nielsen's smart showroom was officially completed. However, with the continuous expansion of the company's business and ongoing technological innovation, the original showroom layout and display content could no longer meet the company's actual needs.

To more comprehensively and vividly showcase Nielsen's technological strength and core product advantages, the company officially launched its showroom upgrade project in the fourth quarter of 2024. After meticulous planning and collaborative construction across departments, the offline upgrade of Nielsen's smart showroom was initially completed in June 2025, presenting a completely new look.

In the future, Nielsen will continue to iterate and focus on developing an online cloud showroom, striving to create a comprehensive display platform that integrates immersive offline experiences with convenient online access, allowing Nielsen's impressive capabilities to reach a wider audience.

Deepening Multi-Dimensional Innovation and Building a Full-Chain Technology Display System

This showroom upgrade focused on the company's core needs, systematically restructuring and forward-lookingly designing the product layout, aiming to comprehensively and three-dimensionally present Nielsen's profound accumulation and innovative strength in the high-tech field.

The exhibition hall is divided into three main modules: the company's development history and introduction, the company's honor wall, and the core product line display area, covering six core business segments: non-standard automation products, energy-saving and environmental protection products, electrical intelligence, smart security, smart lighting, and air conditioning products. Through a three-layer progressive presentation, the exhibition deeply interprets the company's comprehensive strength.

1. Product Design and Superior Manufacturing

The showroom, through a well-planned spatial layout and appropriate lighting effects, comprehensively showcases the aesthetic design of the products, demonstrating the company's stringent quality requirements. From the angle of product placement to the presentation of material textures, every detail reflects Nielsen's philosophy of meticulous manufacturing. Here, visitors can not only directly see the highlights of the product's exterior design but also understand the various design specifications through nameplates, gaining a more intuitive understanding of Nielsen's professionalism and dedication in product research and development.

2. Core Functions and Interactive Experience

This upgraded showroom breaks away from the traditional static display model, allowing each product to be "powered on" for demonstration. This more dynamic and realistic approach showcases the product's core functions, operating procedures, operational status, technical parameters, and problem-solving capabilities to visitors. Through hands-on experience, visitors gain a deeper and more intuitive understanding of the products' technological advantages and practical application value, experiencing their high performance and convenience firsthand.

3. System Integration and Scenario Application

Leveraging its profound technological strength, Nielsen has deeply integrated digital twin technology with core subsystems such as electrical intelligence and smart security to create a uniquely advantageous integrated smart factory solution, which has been successfully applied in multiple projects.

In the exhibition hall, relying on Nielsen's independently developed Industry 4.0 system platform and actual project application software systems, we can provide visitors with a full-process, all-element integrated demonstration of implemented project cases. We clearly demonstrate how products integrate into the overall solution, operate collaboratively to precisely address customer pain points, and ultimately achieve core goals such as efficiency leaps, energy conservation and consumption reduction, and safety assurance. Through the display of multi-faceted project cases, we powerfully demonstrate Nielsen's strong capabilities in independent software system development and customized overall solution delivery.

These three levels, from the surface to the core, from specific points to a comprehensive overview, together constitute a three-dimensional, immersive experience space, showcasing Nielsen's full-chain technological strength from precision manufacturing to system integration in a comprehensive and thorough manner.

Focusing on long-term development, creating an integrated exhibition and service platform

The upgrade of the exhibition hall is not merely a matter of hardware and software replacement, but also a concentrated reflection of Nielsen's technological strength and innovative spirit. It builds a bridge of communication between Nielsen and its customers and partners, allowing the outside world to more intuitively understand Nielsen's development achievements and future direction.

In the future, with the development and improvement of the online cloud showroom, Nielsen's exhibition platform will become more diversified and convenient. No matter where they are, customers and partners can visit the showroom anytime, anywhere via the internet and experience the charm of Nielsen's technology. We believe that with the support of the new showroom, Nielsen will demonstrate even greater strength in market competition, attract more partners, and jointly create a more brilliant future.